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salma akter
30 juil. 2022
In Bienvenue sur le forum
E-commerce is no stranger to us. The development of the mobile Internet has made e-commerce APPs emerge in an endless stream, from Taobao, JD.com, and Tmall, which are familiar to the public, to Pinduoduo, Mogujie, Beibei, and Dailyyou, which have entered the market segment. Fresh, Zhuanzhuan, Xiaohongshu, Guazi used cars, etc. People have become accustomed to turning on their mobile phones to search for relevant information about products before buying something, or comparing prices on different e-commerce platforms before conducting transactions. For users who have no shopping intention for a business email list period of time, they may not open the APP at all during this period. Xiaohongshu is very friendly to users who "have no clear purchase goals" (users don't know what to buy, but are willing to spend time "going around"), although it has only become popular in the past two years, its explosion is by no means by chance . Content foreshadowing: Xiaohongshu was a UGC sharing community before transforming into an e-commerce business . Users can share their shopping experience by uploading text and pictures. The product was originally aimed at young people with strong spending power who like to share and even "show off". At the same time, more and more users will refer to the experience of other users before making consumption decisions, just like when we place an order on Taobao Watching the buyer's show, Xiaohongshu used the convergence point between the two to provide users with a platform for sharing shopping notes. The UGC community model enables Xiaohongshu to have a large amount of content and strong social attributes. Maybe users may not open the platform mall for transactions after the transformation,
Xiaohongshu Product The Climbing Road of UGC Realization
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salma akter

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